Amazon has long been the undisputed leader in e-commerce. The marketplace continues to attract enthusiastic sellers, which suggests that it will only see further growth.
The digital market is ever-changing, and maintaining a competitive Amazon listing is becoming increasingly difficult. That is why we’re bringing you this article: so you can discover the five best ways to drive traffic to your listings and sell more products. Let’s get into it!
1) Amazon’s Product Search Algorithm (A9)
Amazon uses the A9 algorithm to determine how products are ranked in search results. Like Google’s search algorithm, it considers keywords when deciding which results are most relevant to the search and which ones to display first. Strong sales histories and reasonable conversion rates will boost a listing’s position on Amazon. The A9 algorithm relies on three main factors:
Amazon considers it an issue if your listing receives many views each month but does not result in sales. Since the algorithm wants to ensure that sales will be made, it won’t prioritize or display your listing to potential customers. When your listing is optimized with relevant keywords, helpful content, and competitive pricing, it is more likely to become a sale.
Click-through rate (CTR)
The content of your product descriptions and your keywords’ ranking affect the click-through rate, making them more critical than ever.
A good CTR rate can be anything around 0.5% or higher. CTR rates under 0.3% are extremely poor and require close monitoring. A well-executed and targeted campaign can get a CTR of up to 2 to 3 percent on Amazon.
Customer satisfaction and retention
The algorithm also examines the number of returning customers and product reviews to determine your product’s quality. We will touch on reviews in more depth later.
2) Relevant Keyword Strategy for Product Listings
All of your Amazon activity is built around product listings. Therefore, it’s essential to create these pages strategically. When creating your listing, you have five fields to specify the information you want to be associated with your product: keywords, subject matter, other attributes, intended use, and target audience.
We have an excellent resource on our website which provides you with actionable Amazon seller tips and proven product launch strategies that can help your fresh listing to skyrocket.
3) Engaging A+ Premium Content
According to Amazon, optimized content can boost sales by 3 to 10% by increasing conversion rates. They also published a style guide that offers further details on quality A+ content. Here are some examples of what you can do to improve your content:
- Listing one benefit per bullet point, making it easier for the customer to read;
- For areas where numerous languages are spoken, create various language versions;
- Images with more than 1000 pixels on the longest side are preferred because they will make the product page’s zoom feature work.
4) Amazon Pay Per Click (PPC)
Amazon PPC, often referred to as sponsored ads, is an ad platform that assists Amazon sellers in increasing their product sales. In the pay-per-click (PPC) model, Amazon is only paid by the advertiser when someone clicks on the ad. You won’t have to pay for impressions while running Amazon PPC campaigns.
The products’ visibility and sales can significantly increase when a PPC campaign is effectively managed and run. Additionally, this will raise the product’s organic ranking, guaranteeing long-term success.
Unlike Google, which shows searchers the ads they are most likely to click on, Amazon PPC’s goal is to offer buyers the products they are most likely to buy. A well-executed Amazon PPC approach could potentially generate a higher return on investment than a Google-sponsored campaign.
PPC ads can be separated into three categories: sponsored product ads, product display ads, and headline search ads.
There is no doubt that reviews play a huge role in the success of an Amazon product. Most of us likely read reviews before adding a product to our cart. The number of reviews along with the product review score are the two most important factors that play a role in increasing traffic.
Here are some things you can do to get more reviews for your Amazon listing:
- Implement better customer service to encourage clients to leave positive reviews.
- Remind customers to write reviews by sending them parcel inserts with deliveries or through email retargeting.
- The early reviewer program on Amazon automates follow-up emails to customers who have purchased your product and offers incentives for reviews. This service is available to all sellers with an Amazon account.
We’ve gone over the top five things you should focus on to improve the amount of traffic your Amazon listings get, but we’ve saved the best tip for last. If you’ve made it all the way, here’s a secret tool you can use that is guaranteed to bring in more traffic: Intellivy.
Intellivy is a powerful Amazon marketplace simulation tool that uses data to help you optimize your listings. Intellivy will help you with product design and product listing optimization, give you data insights, and will enable you to get direct feedback about your product and listing from over 320,000 real shoppers.
With five different types of polls, you’ll be able to ask any question and get valuable feedback from real US-based shoppers. Test your images, experiment with your copy, and get access to a dedicated support team who will help you turn traffic and clicks into sales.
Learn more about how Intellivy works, and don’t hesitate to get a 7-day free trial and test it out for yourself.