Intuition Isn’t Enough

Consumer polls uncover what your customers want and why.

At Intellivy, we discovered that the key to being successful on Amazon depends on centering your customers, what they care about, and what they need.
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Meeting Your Consumer

Intellivy helps you meet your consumers where they are, learn about their wants, needs, and desires, and get a clear path forward to meeting their expectations.

Our robust market research platform also meets you where you are. Whether you have a full creative team of designers, have a fully functioning listing ASIN, or are working with your own mock-ups pre-launch, with Intellivy nothing deters you from connecting to consumers.

Intellivy Poll Types

Intellivy’s market research platform offers a suite of polling products that help you learn more about your consumer and validate your path and investments from ideation, to launch, growth hacking, and beyond.

Purchase Barrier Poll (DRAB)

Uncover consumer’s Dominant Reasons
to Avoid Buying a specific product.

Uncovering why your consumers don’t want your product is key to strategically overcoming these objections. Adjust the product’s design, imagery, or other facets of the Amazon listing based on this poll’s results.

WHEN TO USE THIS POLL
  • Validating new products
  • Finding performance-boosting improvements
  • Gather open-ended feedback on product images
  • Identify “buying objections” and remedy
  • Uncover pain points for listing optimizations

BEST SUITED FOR

New Product Development

Growth Hacking

Image Stack Poll

How do your images STACK up against the competition?

Discover the highest-performing (and lowest-performing) images for your image stack and two of your competitors. Determine the order that will optimize your conversion rate.

WHEN TO USE THIS POLL
  • Designing assets for your image stack
  • Optimizing listing for higher conversion rate (CVR)
  • Arranging your image stack for optimal performance
  • Uncovering the strongest and weakest images in your stack
  • Testing your image stack against competitor image stacks

BEST SUITED FOR

Launch Preparation

Growth Hacking

Marketplace Poll

Simulated marketplace providing insights on ALL listing aspects.

Ask questions in a simulated shopping environment for contextual, detailed answers. Include a range of elements in your poll, such as star rating, title, badges, and price — you decide which aspects you would like to poll.

WHEN TO USE THIS POLL
  • Validating new products
  • Testing and validating listing assets
  • Testing against competition
  • Finding performance-boosting improvements
  • Determining your product’s pricing
  • Uncovering product features that drive purchases

BEST SUITED FOR

New Product Development

Launch Preparation

Growth Hacking

Basic Poll

Open-ended image feedback with customizable questions.

Ask an open question to Intellivy’s database of over 55M consumers globally. An open question means respondents can give any answer, rather than choosing from set answers like “yes” or “no”.

WHEN TO USE THIS POLL

  • Brainstorming new creative ideas
  • Fast and inexpensive feedback
  • Customized questions for specific issues

BEST SUITED FOR

New Product Development

Launch Preparation

Growth Hacking

Dual Comparison Poll

Head-to-head comparison between two versions of an image or product.

Sometimes an A/B test is all it takes to break a tie and move forward with your business. Launch a quick survey comparing two versions of your product or image, or compare to the competition.

WHEN TO USE THIS POLL
  • Validating new products
  • Quick indication needed via A/B test
  • Break a tie
  • Testing against competition
  • Feedback on final variations, like packaging

BEST SUITED FOR

New Product Development

Launch Preparation

Growth Hacking

Ranking Comparison

Ranked feedback that compares multiple variations of an image.

When trying to narrow down options, the Ranked Comparison Poll is the best option. Get insights into how respondents rank three or more images, ordered from most to least compelling.

WHEN TO USE THIS POLL

  • Narrow down variations for deep contextual testing
  • Fast feedback on design aspects
  • Clearly identify consumer design preferences

BEST SUITED FOR

New Product Development

Launch Preparation

Growth Hacking

Competitive
Comparison

Compare multiple variations of main image against the competition.

The Competitive Comparison Poll enhances consumer insights by testing multiple images or titles against each other to identify the optimal variation.

WHEN TO USE THIS POLL

  • Testing different versions of your product against the competition
  • Testing variations product’s main images against the competition
  • Validating new main image designs

BEST SUITED FOR

New Product Development

Launch Preparation

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Mastering Market Research.

Needing more hands-on support to get started on your consumer insights journey? Join Intellivy Labs’ waiting list and join our community, get trained on Intellivy, and gain access to elite consumer behavior specialists supporting 8 & 9-figure sellers.

For a white-glove market research experience.