It’s no secret that here at Intellivy, we love data. So much so that we built a platform specifically for gathering and testing it.
By creating an Amazon-like environment, we enable our users to gather data from our member base and test it to figure out exactly how they can (short-term) improve their product and (slightly longer-term) become an 8-figure Amazon seller.
What’s the best way to do this? Polls. Keep reading.
What are polls, and why should I run them?
Before we jump into the top questions Intellivy users ask, let’s discuss what polls are and why you need them.
Intellivy allows its users to poll our members to get quick feedback about their Amazon listing or product. We have a database of over 28,000,000 US-based members who share their honest feedback and can tell you exactly what to improve.
Intellivy has several different poll options that you can run. Let’s explore what they are and what kind of answers they can provide:
- The Marketplace poll
This poll helps you compare your product with your competitors in a realistically generated marketplace.
- The Competitive Comparison poll
This poll enables you to find out which variable would win against the variables of your two biggest competitors.
- The Ranking Comparison poll
This poll asks users to rank images from best to worst based on a question.
- The Dual Comparison poll
This poll asks users to compare two versions of an object (product, packaging, image) and pick the most successful one.
- The Basic poll
This poll type enables you to ask an open question and get creative answers from users.
Now that we’ve covered the basics feel free to refer to these explanations of poll types as we discuss the most common questions Intellivy users ask.
How is my product doing compared to my competitors on Amazon?
You must first determine your benchmark to compare your Amazon product or listing against your competitors. Before you launch a product, you must analyze your competitors to see who you’ll be up against once your product is finished.
If your product isn’t quite ready yet, you can use an image from your supplier or a picture of the product you have in mind and have users compare it to similar, existing products on the market via the Marketplace poll.
When your product is already on the market, you must also run comparisons. The way you poll the users will depend on what you aim to compare against your competitors. This could include anything from your main image to your titles to your product’s price point.
How does my product pricing on Amazon compare to my competitors?
Following on from comparing yourself to your competitors, let’s talk about pricing.
Start by analyzing clicks. Do you get more or fewer clicks than your competitors? Are your products quite similar? If they are, compare your prices to what they’re charging. Some sellers will choose to set lower prices for similar products to increase clicks and sales.
When comparing anything, remember that it is always best to have one variation per poll (be it pricing, images, titles, or anything else) to get more accurate results. When comparing your pricing strategy, start with the Competitive Comparison poll. This will enable users to compare pricing to that of their two biggest competitors, and you can work from there. Next, you can compare your images, for example. See what performs better and whether this gives you any wiggle room with your pricing. Keep experimenting with variations. Ultimately, you’ll gain insight into what pricing strategy works best for you.
How do I choose the best logo for my brand on Amazon?
Moving onto logos. Whether you’re a new seller looking to join Amazon, or you’ve been doing it for a while and want to rebrand and refresh your logo, look no further; Intellivy can help. As with other polls where you compare images, you can do the same for your logo.
To do this, you could run a Ranking Comparison poll and have users rate your logos in order from best to worst. Alternatively, you could run a Basic poll. You could ask users how they would improve your logo and let them get creative.
How do I determine my USP (Unique Selling Point)?
To refresh your memory, USP stands for Unique Selling Point. This is a feature (or features) of your product that is unique and makes it stand out from the crowd.
To figure out your USP, you will, once again, need to run a competitor analysis. See how your product compares to theirs, and run a Competitive Comparison poll to see what features stand out to our members. Is your product’s feature among them? If so, great. If not, you’ll get insight into what to improve.
To sum up…
By setting up a poll, you outline a situation and ask direct questions relating to your product. This will allow you to get top-of-mind, genuine feedback from our member base and find out precisely what they consider to be the most important product features, what design aspects they look for, and how you can improve your product.
The importance of polling should never be underestimated. Running polls can give you great insights and will help you determine what exactly needs to be done, step-by-step, to improve your product or listing. The feedback you receive won’t just be positive (which is always nice!) but also constructive, which will help you improve. Receiving both kinds of feedback will enable you to compare your product to your competitors to determine what needs to be done for your product to ultimately come out on top.
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